Are moms creating a picture-perfect image on social media?
It sure sounds that way according to a new report from eMarketer. And as a mom myself, with lots of friends who are moms as well, I can understand why it may seem that way.
I know that Generation X (of which I am a card-carrying member) loves talking about our kids and their accomplishments. I for one am quick to share video clips from my daughter’s plays and pictures of my youngest wearing all of her gymnastics medals with my Facebook friends, along with a line or two of color commentary. But what I and what I believe many of my friends are doing is simply sharing the fact that we are extremely proud – not trying to create an image of a perfect life.
What mom on earth has one of those anyway?
But getting back to the eMarketer report, “Do Mother’s Need Some Time Away from Social Media?” – the answer may be yes, and here’s why: 38% said they sometimes feel pressure to create an image of the perfect life on social media. I say: Who needs that kind of pressure??
When you combine that with what’s deemed as friends sharing too much information and posting too frequently, more than 50% of the moms surveyed said they’ve considered stopping use of or taking a break from social media altogether.
Moms have too much going on in their lives to add that kind of pressure, so I say – Take a break.
Here are some additional stats from the report for your review:
-18- to 24-year-olds were the most likely to consider taking a breather from social because of burnout or frustration, and 25- to 34-year-olds followed.
-Though mothers ages 55 to 64 were the least prone to feel pressure to create an image that their lives were perfect on social media, this group was the third most likely to consider stopping social usage, at least for a bit.
-Nearly two-thirds of 18-to-24-year-old mother social users felt pressure to create a social presence that depicted the perfect life, and 60% of those ages 25 to 34 said the same.
-Half of 35- to 44-year-olds acknowledged feeling this way at least sometimes.
How about you? Are you or your friends feeling pressure to create the perfect life on social media?